"In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons...who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind." -Edward L. Bernays
The world today might appear to be crazily connected and extremely well informed but thats just the tip of an iceberg. Reality is diametrically opposite to it.
In this age of social media, where it takes seconds for a single piece of information to go viral, all of us are happily surviving in the pseudo shield of being 'well unformed' 'vigilant' and 'updated' with our times.
We log in to our facebooks, scroll our twitter accounts and open whats app on our phones and find that there is so much to read and know.
One by one, we blindly gulp down all the
news buzzing on our feed-lines and time-lines.
Of Course, if its shared on the world wide web, it has to be right and anyhow, who on earth has the time to find out. The news appears sizzling and sensational enough, it ought to be shared and passed on. Right?
No matter the source, if the news is madly being circulated, we just tend to read the most popular and juiciest bits and jump in the judgemental bandwagon.
Speculating and discussing as if we were the experts of that particular subject.
Amazing isn't it?
What we fail to realise is the heart of the matter.
'What is the source if the news'?
'Has it been thoroughly researched before being written'?
'Does it serve any sort of propaganda'?
'Is this piece of information complete or just parts of it'?
The lure of sharing and getting unnecessary appreciation has triumphed our basic reasoning and intellect.
But have you ever thought as to who really triumphs? Who really manages to create a false impact on you and get into a win-win situation always?
It is none other than the media.
Media has long been playing mind games with us. It has never been hidden that through the media, political parties and their dirty propagandas tend to widely thrive not just in our talks but somewhere deep into the minds too.
The arrival of social networking and micro-blogging has served media just the right board to play with our minds.
They can easily circulate any half true or at times completely false information and let people relate to it, accept it and even spread it.
Its very to similar to how back in school and college days, one of those innocent and naive looking girls would be easily able to sweet talk and spread. The others girls would easily be preyed into transferring her half-baked rumour from ear to ear leading to incessant gossips.
The interesting part about all of it is, there never exists even an iota of truth and whatever fragments are mistakenly present,get lost in the mist of secret air too!
We fail to realise what a fool we are making of ourselves while reading, believing and then proudly sharing tonnes of false news created tactfully by the media each day.
Not even giving a thought to the fact that how bad an impact such ignorant actions will create on the generations to come.
Every passing day, we continue to ease the work of media. For the extent of their reach continues to grow each day and the amount of effort they require to do so is minimal.
All media needs is to create a story build in sensationalism, with a little spice, topping it with religious hullabaloo and voila! We are all set to attack and gulp it down.
Letting it impact us and those around us.
Its high time we give a thought to what are cruel and cunning game media is playing.
They say you can't fool all people all the time but due to our naiveness media is actually accomplishing just them.
Lets open our eyes dear friends, lets reject that what is wrong. Lets strive to find the truth and only share that which we are absolutely sure of.
Lets accept and respect transparency.
Quoting Philip G. Zimbardo
"The most dramatic instances of directed behavior change and "mind control" are not the consequence of exotic forms of influence, such as hypnosis, psychotropic drugs, or "brainwashing," but rather the systematic manipulation of the most mundane aspects of human nature over time in confining settings".